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Custom Picture Frames 2021

Business Information
Name of Organization:
Organization Type: 
Business Description: 
Who We Are officially launched in 2018 as a way for founder and CEO, Anthony Fontana to allow access to his affordable custom framing nationwide. Anthony started operations out of his home, to provide friends and family quality custom framing services without breaking the bank. The demand for his skills and craftsmanship allowed him to expand his operation to a warehouse in South River, New Jersey and hire a staff to assist with the day-to-day operations. But the company quickly outgrew the original website. Working alongside our customers to create the custom services they need for their photographs, art and keepsakes have inspired new functionality for the website. We’re excited to introduce you to the new and improved What We Do brings the craftsmanship of customizing frame right to your door. Our prices are affordable but that doesn’t mean we compromise on quality. Our team of framing experts is always on the lookout for new styles and materials to keep our customers on-trend. Browse our ever-expanding inventory of over 300 moulding options to start the process. With the help of our digital frame builder, you are able to view all of your customizations in real-time. We allow you to choose and customize elements like the frame size, mat color, mat design, glass, and hanging method. That ensures that we handcraft the exact frame you need. Once you review your custom frame and your order is submitted, our frame experts begin handcrafting your frame. Before you know it, your custom picture frame, shadow box or canvas frame will be on display in your home or office.
Contact Person: 
Anthony Fontana
CEO | Founder
Business Location: 
6 Shirley Ave
08873 Somerset , NJ
United States
40° 29' 11.1984" N, 74° 30' 8.1216" W
Number of Employees: 
Renewal Date: 
Friday, September 17, 2021
Management and Leadership
Develop Environmentally Preferable Purchasing Plan
Description of Action: 
ALL of our custom packaging for shipping is Sustainable Forestry Initiative (SFI) certified.
Waste Reduction
Description of Action: 
100% of our cardboard waste is recycled.
Waste Recycling
Description of Action: 
We recycle 100% of our acrylic waste. Approx. 1,500 pounds per quarter.
Lbs Saved: 
Money Saved: 
Waste Other
Description of Action: 
We do not include invoices, packing slips, or any types of paperwork or inserts in our packaging. We had previously included a packing slip – which we are no longer printing.
Energy Efficiency
Description of Action: 
When we took possession of the building here in Somerset – our first two project prior to moving in were to update all of the warehouse lighting to LEDs – and repair all insulation to reduce heating and cooling usage at a cost of $35,000 for both projects. The operational efficiencies of this building lend itself to fuel conservation efficiency simply by having a loading dock – this allows us to keep one FedEx/UPS trailer on the dock all day instead of several individual package car pickups throughout the day. The increase production and storage areas allows for much larger vendor and supply orders, reducing the total number of truck deliveries.
kWh Saved: 
Fuel Conservation Efficiency
Description of Action: 
Large and less frequent vendor orders to cut down on the environmental impact of frequent truck deliveries.
Finished Application: 
Member Since: 
Tuesday, September 17, 2019