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Marketsmith, Inc. 2025

Business Information
Name of Organization: 
Marketsmith, Inc.
Organization Type: 
Business Description: 
Marketsmith Inc. has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused omnichannel marketing agency, Marketsmith Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brand champions.
Contact Person: 
Anne Picone
Sr. Director Corporate Marketing
Business Location: 
Marketsmith Inc
110 South Jefferson Road, Suite 202 Marketsmith, Inc.
07981 Whippany , NJ
United States
40° 49' 0.3468" N, 74° 26' 35.9232" W
Number of Employees: 
Renewal Date: 
Monday, March 17, 2025
Management and Leadership
Identify Sustainability Leader
Description of Action: 
Marketsmith created the Employee Action Committee (EAC) in 2015. The EAC is a unique corporate entity that puts employees in charge of office morale, professional development, sustainability and community service. They lead the effort in transporting recyclable paper and magazines to Hanover recycling center. They also coordinate efforts to collect women's business clothing that is donated to Dress For Success in Madison.
Provide Environmentally Preferable Products Services
Description of Action: 
Marketsmith Inc. is the agency of record for the NJ Board of Public Utilities Clean Energy Program. We are creating marketing strategy and advertising targeted to residents and businesses to adopt clean energy programs.
Aspirational Goals
Description of Action: 
As we continue through the Pandemic we anticipate that we will allow our staff to continue to work virtually, resulting in less gasoline and emissions use.
Waste Other
Description of Action: 
We have programmed our 3 printers to print on 2 sides of the paper, hence eliminating the printing of a second sheet. In 2019 we saved over $600 in paper supplies.
Money Saved: 
Energy Efficiency
Description of Action: 
Office lights are motion sensor lights hence saving on energy.
Employee Commute
Description of Action: 
Our staff has been working from their homes for one year, saving on miles and gas.
Miles Saved: 
Gallons of Fuel Saved: 
Support the Well-Being of Your Employees
Description of Action: 
Employees are provided with metal water bottles to use at the water coolers, hence reducing the use of plastic water bottles.
Support Community Initiatives
Description of Action: 
The Marketsmith Employee Action Committee (EAC) volunteers and collects children's gently used coats and books for the families of Camden St. School in Newark as part of the Bring Dinner Home effort (A foundation created by Monica C. Smith, fonder of Marketsmith). We host an annual Thanksgiving event where supplies such as gently used coats, books, diapers, grocery gift cards are distributed during the Thanksgiving dinner, we feed 1000 people during the event. The results for this effort since the inception of this program 9 years ago is as follows: 7000 children's/women/men coats, 5000 books, $10,000 in grocery store gift cards, school supplies, clothing and more. We also collect gently used linens for the animal shelter, One More Smith which is also owned by Monica C. Smith. The measurable benefit is that we were able to donate thousands of gently used coats and books and linens that otherwise would have discarded as trash and ending up in land fills.
Description of Action: 
We have set up our copy machines to automatically print on 2 sides of the paper, we were able to use 20% less paper which resulted in ordering 7 less cases, resulting in a savings of $350.00. In May of 2020, we donated all the items listed below for recycling to Tech Recyclers, 55 laptops 3 printers 1 server (large) 8 monitors All power supplies for above.
Money Saved: 
Finished Application: 
Member Since: 
Wednesday, March 17, 2021