As President and CEO of Earth Friendly Products, Kelly Vlahakis-Hanks oversees all areas of management and operations for four sustainable manufacturing facilities located across the U.S. and a global sales team. She guides strategy for the company’s 200 environmentally friendly cleaning products, including ECOS household cleaners, Disney Baby ECOS cleaners, ECOS for Pets! pet care products, and ECOS Pro commercial cleaning products—over 200 SKUs sold in 62 countries. Vlahakis-Hanks is the second-generation leader of the family-owned and operated business that was founded in 1967, based in Orange County, California. Kelly Vlahakis-Hanks leads an executive team consisting of the Chief Financial and Strategy Officer, Chief Operations Officer, Chief Administrative Officer, Chief Counsel, and Chief Engineer, as well as Vice President of Marketing, Vice President of Sales, Vice President of Sustainability and Education, and the General Managers of all four facilities. She develops, communicates, and implements the company’s vision and mission, making sure the goals of the company’s mission are effectively implemented and that the company culture remains focused on supporting all employees as members of the company’s family, as it has for 50 years. Vlahakis-Hanks develops the strategic plan for the company and oversees the all operations accordance with the strategic plan. She evaluates the competitive landscape of the industry and evaluates opportunities for expansion, customers, markets, and product innovations.