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GOOD COMPANY

Business Information
Name of Organization: 
GOOD COMPANY
Organization Type: 
Communications & Media
Business Description: 
Decarbonizing the Digital Ecosystem; helping brands and agencies reduce the carbon footprint of their digital marketing and advertising. Sustainable Measurement: We measure and track digital carbon footprints for brands and agencies to help them decarbonize their online presence. Digital Strategy & Management We support brands and agencies with green channel planning and activation across Paid Search, Paid Social, SEO, Email Marketing & More. Green Collaborations We also partner with like-minded businesses, good companies, to support large-scale sustainability initiatives in the online ecosystem. At GOOD COMPANY, our mission is to empower purpose-driven brands and agencies to decarbonize their online presence and make sustainability a core part of their digital strategy. We are committed to helping businesses reduce their digital carbon footprint through innovative, eco-friendly practices that integrate sustainability into every aspect of their online activities. From greener website design to carbon-conscious digital campaigns, we guide brands on the path to a more sustainable future. Our vision is to lead the transformation of the digital ecosystem, where every online interaction not only drives success but also contributes to a healthier planet. We believe in a future where businesses thrive by adopting digital strategies that are good for both people and the environment.
Contact Person: 
Brad Giddens
Title: 
Founder
Business Location: 
GOOD COMPANY 07030 Hoboken , NJ
United States
40° 44' 38.5872" N, 74° 1' 37.47" W
See map: Google Maps
Email: 
brad@good-company.eco
Website: 
https://good-company.eco
Renewal Date: 
Monday, November 18, 2024
Management and Leadership
Adopt Environmental Policy Statement
Description of Action: 
At Good Company, we are committed to creating a sustainable digital ecosystem by helping brands and agencies reduce their carbon footprint. We pledge to support eco-conscious digital practices by optimizing online advertising, promoting green technology partnerships, and prioritizing energy-efficient strategies. Our focus on decarbonizing digital media extends across paid search, SEO, and content creation, aligning our services with global sustainability goals. Through continuous measurement and responsible digital practices, we aim to make a positive environmental impact while fostering sustainable growth for our clients and partners.
Provide Environmentally Preferable Products Services
Description of Action: 
Commitment to Environmentally Preferable Products and Services Good Company is dedicated to offering products and services that prioritize environmental responsibility. We focus on minimizing the ecological impact of digital marketing by implementing sustainable practices and leveraging energy-efficient technologies. Our solutions are designed to help brands reduce their carbon footprint through eco-conscious digital strategies and tools that support long-term environmental health. By aligning with global sustainability standards, we ensure that our offerings not only benefit clients but also contribute positively to the planet.
Website Link: 
Clean Digital Marketing
Aspirational Goals
Description of Action: 
Achieve Net-Zero Digital Footprint: Aim to make all digital marketing campaigns carbon-neutral through energy-efficient processes, renewable energy partnerships, and carbon offsetting. 100% Renewable Energy Sourcing: Ensure all digital activities and partnerships are powered by renewable energy, from data storage to campaign execution. Carbon Reduction Transparency: Publish annual reports that track and reduce carbon emissions associated with digital services by at least 10% each year. Industry Leadership in Green Standards: Develop and advocate for new eco-certifications in digital marketing, ensuring high standards in environmentally responsible practices. Partner Only with Sustainable Vendors: Commit to collaborating exclusively with vendors who align with our environmental goals, pushing for greener practices across the supply chain. Educate and Empower Clients: Establish educational resources to empower clients in understanding and adopting sustainable digital strategies across their own marketing efforts.
Energy
Energy Efficiency
Description of Action: 
Objective: To reduce energy consumption and carbon emissions associated with running a small business website. Actions Taken: Transition to Green Hosting: Switched to a hosting provider using renewable energy, cutting energy use by around 90%. Optimized Website Structure: Reduced media file sizes, minimized plugins, and streamlined code, leading to a 20-30% reduction in data transfer requirements. Efficient Design Improvements: Simplified navigation and reduced page loads, making the site more energy-efficient. Outcomes: These changes led to annual energy savings of approximately 100-200 kWh, comparable to the energy used by an efficient refrigerator, aligning with both environmental and operational goals.
kWh Saved: 
150
Certification Programs
Certification Programs Other
Description of Action: 
Certified as Sustainability Excellence Associate (ISSP)
Upload Document(PDF Only): 
PDF icon Brad-SEA-Certificates-6543.pdf
Industry-Specific
Industry Specific Practices
Description of Action: 
Cost Savings from Decarbonizing Paid Search Objective: To reduce both carbon emissions and costs in a paid search campaign budget by optimizing digital strategies. Actions Taken: Ad Targeting Optimization: Improved precision targeting, which reduced unnecessary ad impressions and saved energy on ad servers. Sustainable Partnerships: Shifted to data centers powered by renewable energy sources to reduce campaign-related emissions. Keyword Efficiency: Prioritized high-impact, low-cost keywords to improve ad performance and reduce energy needs. Outcomes: These optimizations yielded 10-20% savings, approximately $3,000, enhancing ROI and reducing environmental impact. This approach demonstrates that decarbonizing paid search aligns with both financial and sustainability goals.
Money Saved: 
3,000
Community
Support Community Initiatives
Description of Action: 
Spoke on Panel at Climate Week NYC 2024 helping share knowledge and tips to recent college grads looking to transfer their skills and education to sustainability
Finished Application: 
1
required_descriptions: 
5
Member Since: 
Monday, November 18, 2024

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